Carpe Diem

The main purpose of Carpe Diem is to give people inspiration for their day-to-day lives and allow them to share moments of small accomplishments with other people. Users can sign up for receiving daily tasks via a mobile application and/or a website that prompts for living one’s life more fully just a little bit more each day.

Carpe Diem is a bit like Nike Plus, but instead of being in your shoe, it’s in your phone. Instead of it being part of your workout, it fits effortlessly into your daily routine. Instead of measuring how far you run, it measures your wellbeing. Instead of exercising your body, Carpe Diem flexes your soul.

Carpe Diem is not a direct Nokia product or even directly branded. Instead it is powered by Nokia’s services platform Ovi. A collaboration with the School of Life as credible partner adds value to the project by increasing the reach and perception.

Carpe Diem

Client: Nokia Services Marketing
Agency: Wieden+Kennedy
Role:
  • Interactive producer and project lead
  • Production management of the mobile application, website and banners with Special Moves
  • Information architecture
  • The School of Life partnership management and coordination
  • Seeding and outreach coordination with Purple PR, Good Relations and 1000Heads
  • Client services together with account management
Hackerbox

When a new gadget is released unboxing videos are everywhere, and the tech community loves them. So we created a new kind of unboxing experience for Nokia’s open source powered mobile computer, the N900. And because it was going out to people who knew hacking, we created the Hackerbox. Every box contained the N900, the latest accessories and bespoke gifts. But to get inside it, you had to connect it to your computer and hack it.

We sent out a total of 10 Hackerboxes to the most influential hackers and tech influencers. The recipients immediately began posting videos and images of the Hackerbox. It was featured as a “Top story” on Engadget.com who called it “the best unboxing ever”. One of the unboxing videos on YouTube currently has more than 425,000 views.

Client: Nokia UK
Agency: Wieden+Kennedy
Role: Creative technologist – conception of the hacking experience and consulting on the influencer search
From The Basement Partnership

From The Basement is a music show featuring intimate performances from some of the finest A-list and emerging musicians in the world. Creatively driven with live sound recorded and mixed by Grammy award winning producer Nigel Godrich, From The Basement has delivered unique performances from artists including Radiohead, Beck, Sonic Youth, Iggy Pop, Fleet Foxes, The White Stripes and many more.

Nokia saw the ideal opportunity to work with From The Basement to deliver a special live performance of The Dead Weather’s first UK gig online, as it happens to support the launch of the N97. It was the first edition of From The Basement that went out via a live feed, straight to your laptop or mobile.

Client: Nokia UK
Agency: Wieden+Kennedy
Role:
  • Interactive producer
  • Production management of the microsite and live streaming with Stink Digital and Flint Webcasting
  • Production of banners, Spotify assets, and email marketing
  • Information architecture
Somebody Else’s Phone

Imagine finding a phone that belongs to somebody else: The campaign offers a voyeuristic look at the lives of three twentysomethings through their Nokia 7610s. The campaign represents a unique approach to storytelling fusing scripted content with real time audience interaction via a 24/7 live feed of mobile media direct from the characters’ phones.

Designed to re-engage youth, the campaign used media that reflects their consumption habits. Beyond TV, print, outdoor and radio the storylines lived on somebodyelsesphone.com, supported by Facebook pages, influencer outreach, mobile content, interactive partnerships, a widget, banners and events with credible partners like the Parisian boutique Colette.

Client: Nokia Global
Agency: Wieden+Kennedy
Role:
  • Lead interactive producer: Overseeing one junior producer and two production assistants
  • Production management of the microsite with B-Reel
  • Content management of the main script and the interactive elements
  • Translation and localization management
  • Organization of moderation services for the interactive elements
  • Production management of the widget, .mobi site, online banners, Facebook pages and email marketing
  • Client services together with account management
Awards:
  • One Show 2009 – Merit
  • Cyber Lions 2009 – Shortlist
  • Webby’s 2009 – Nominee
  • FWA – Website of the Day
Music Almighty

We developed posters, press ads, TV ads and banners, all celebrating the diversity of music; demonstrating different styles and different genres.

We were driving people to the Music Almighty website where you can upload a picture of your face and choose a headphone to wear. Play around with and customize the headphones and your facial features. Then choose a song and rock out – you can choose between five genres to lip-sync to or record your very own lyrics over the phone. Then put your avatar on your social network or send it to a friend.

Client: Nokia Global
Agency: Wieden+Kennedy
Role:
  • Interactive producer
  • Production management of the main microsite with Firstborn NYC
  • Production management of the 3D avatar module with Oddcast
  • Banner and holding page production
  • Liaison with 3D artists and studios, music producers and agents, freelance Flash developers
  • Client services together with account management
Awards:
  • One Show 2009 – Gold
  • Cyber Lions 2009 – Shortlist
  • Webby’s 2009 – Nominee
  • Webby’s 2009 – Honoree
  • Eurobest 2008 – Merit
  • FWA – Website of the Month
Nike – Become Legends

Microsite along with 6 content films to celebrate the new Arsenal away kit launch – a kit commemorating the year Arsenal won away against Liverpool on the last day of the season in 1989. Not only a great footballing moment, but a classic sporting moment, of which the films capture some of the drama.

Become Legends

Client: Nike UK
Agency: Wieden+Kennedy
Role:
  • Interactive producer
  • Production management of the main microsite with B-Reel
  • Banner and holding page production
BSkyB – Various Sites

Project management of various Sky-owned sites, mainly B2B. The main project was Sky’s Bigger Picture initiative.

Client: BSkyB
Agency: Burst Interactive
Role:
  • Project manager
  • Production management of in-house design and development teams
  • Information architecture
  • Client liaison
Sony Blu-Ray – Museum of Low Resolution

The Museum of Low Resolution (MoLR) takes the user on a virtual tour of the history of technology and the concept of Blu-ray disc.

Client: Sony Europe / Fallon
Agency: Hi-ReS!
Role:
  • Substitute interactive producer
  • Production management of in-house design and development teams
  • Localization management
  • Client liaison
Cornelsen Publishing Company

Cornelsen is one of the leading publishing houses for educational media in Germany with about 300 million Euro of annual sales. The Berlin based company offers about 15.000 items for more than 40 school subjects, and hosts a multitude of Web sites and services.

Client: Cornelsen Berlin
Agency: Self-employed
Role:
  • Technical consulting
  • Back-end development
Yumondo

Technical and strategical consulting for the launch of the social recommendation platform Yumondo. The job included the work on the navigation panel, which amongst other features has been reviewed by the Read/WriteWeb blog.

Client: Metaversum Berlin
Agency: Self-employed
Role: User interface consulting
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