The main purpose of Carpe Diem is to give people inspiration for their day-to-day lives and allow them to share moments of small accomplishments with other people. Users can sign up for receiving daily tasks via a mobile application and/or a website that prompts for living one’s life more fully just a little bit more each day.
Carpe Diem is a bit like Nike Plus, but instead of being in your shoe, it’s in your phone. Instead of it being part of your workout, it fits effortlessly into your daily routine. Instead of measuring how far you run, it measures your wellbeing. Instead of exercising your body, Carpe Diem flexes your soul.
Carpe Diem is not a direct Nokia product or even directly branded. Instead it is powered by Nokia’s services platform Ovi. A collaboration with the School of Life as credible partner adds value to the project by increasing the reach and perception.
|Client:||Nokia Services Marketing|