Clemens Brandt

The main purpose of Carpe Diem is to give people inspiration for their day-to-day lives and allow them to share moments of small accomplishments with other people. Users can sign up for receiving daily tasks via a mobile application and/or a website that prompts for living one’s life more fully just a little bit more each day.

Carpe Diem is a bit like Nike Plus, but instead of being in your shoe, it’s in your phone. Instead of it being part of your workout, it fits effortlessly into your daily routine. Instead of measuring how far you run, it measures your wellbeing. Instead of exercising your body, Carpe Diem flexes your soul.

Carpe Diem is not a direct Nokia product or even directly branded. Instead it is powered by Nokia’s services platform Ovi. A collaboration with the School of Life as credible partner adds value to the project by increasing the reach and perception.

Carpe Diem

When a new gadget is released unboxing videos are everywhere, and the tech community loves them. So we created a new kind of unboxing experience for Nokia’s open source powered mobile computer, the N900. And because it was going out to people who knew hacking, we created the Hackerbox. Every box contained the N900, the latest accessories and bespoke gifts. But to get inside it, you had to connect it to your computer and hack it.

We sent out a total of 10 Hackerboxes to the most influential hackers and tech influencers. The recipients immediately began posting videos and images of the Hackerbox. It was featured as a “Top story” on Engadget.com who called it “the best unboxing ever”. One of the unboxing videos on YouTube currently has more than 425,000 views.

From The Basement is a music show featuring intimate performances from some of the finest A-list and emerging musicians in the world. Creatively driven with live sound recorded and mixed by Grammy award winning producer Nigel Godrich, From The Basement has delivered unique performances from artists including Radiohead, Beck, Sonic Youth, Iggy Pop, Fleet Foxes, The White Stripes and many more.

Nokia saw the ideal opportunity to work with From The Basement to deliver a special live performance of The Dead Weather’s first UK gig online, as it happens to support the launch of the N97. It was the first edition of From The Basement that went out via a live feed, straight to your laptop or mobile.

Imagine finding a phone that belongs to somebody else: The campaign offers a voyeuristic look at the lives of three twentysomethings through their Nokia 7610s. The campaign represents a unique approach to storytelling fusing scripted content with real time audience interaction via a 24/7 live feed of mobile media direct from the characters’ phones.

Designed to re-engage youth, the campaign used media that reflects their consumption habits. Beyond TV, print, outdoor and radio the storylines lived on somebodyelsesphone.com, supported by Facebook pages, influencer outreach, mobile content, interactive partnerships, a widget, banners and events with credible partners like the Parisian boutique Colette.

We developed posters, press ads, TV ads and banners, all celebrating the diversity of music; demonstrating different styles and different genres.

We were driving people to the Music Almighty website where you can upload a picture of your face and choose a headphone to wear. Play around with and customize the headphones and your facial features. Then choose a song and rock out – you can choose between five genres to lip-sync to or record your very own lyrics over the phone. Then put your avatar on your social network or send it to a friend.

Microsite along with 6 content films to celebrate the new Arsenal away kit launch – a kit commemorating the year Arsenal won away against Liverpool on the last day of the season in 1989. Not only a great footballing moment, but a classic sporting moment, of which the films capture some of the drama.

Become Legends

Project management of various Sky-owned sites, mainly B2B. The main project was Sky’s Bigger Picture initiative.

The Museum of Low Resolution (MoLR) takes the user on a virtual tour of the history of technology and the concept of Blu-ray disc.

Cornelsen is one of the leading publishing houses for educational media in Germany with about 300 million Euro of annual sales. The Berlin based company offers about 15.000 items for more than 40 school subjects, and hosts a multitude of Web sites and services.

Technical and strategical consulting for the launch of the social recommendation platform Yumondo. The job included the work on the navigation panel, which amongst other features has been reviewed by the Read/WriteWeb blog.